Apple’s biggest trick yet: Making us believe it’s The Good Place

Purveyors of perfect worlds: Tim Cook and Ted Danson in 'The Good Place.'Image: Stephen lamb/Getty images/nbc Spoiler alert: If you haven’t seen The Good Place yet (and what are you waiting for?), beware. This post reveals a huge plot point. Holy forking shirtballs, the world Apple unveiled at its media event Monday looks like a tempting place to live. Right from the kickass 1960s movie-style opening credits video (which boasted, among other things, that Apple is powered by “100% renewable energy”), through the unveiling of Apple News+ (which reminded us that now more than ever, “quality journalism matters”), via the titanium Apple Pay credit card, to the star-studded Apple TV+ launch (with its soft focus on optimistic stories and diversity), …