Super Bowl commercials from Anheuser-Busch InBev SA’s Bud Light may have just revived a national focus on corn syrup, an ingredient that has been blamed for its role in the national obesity epidemic.
In one first-quarter ad, a humorous installment in Bud Light’s medieval-themed “Dilly Dilly” campaign, the recurring king character embarks on a journey to deliver a shipment of misdelivered corn syrup to its correct address. He stops first at the Miller Lite castle, which had already received its corn syrup, and later at the Coors Light castle, where the king is pleased to get his missing supply.
“To be clear, we brew Coors Light with corn syrup,” said the Coors Light king in the ad. Bud Light returned to the theme in ads in the third and fourth quarter. The message provoked quick responses on Twitter.
World's No.1 and Most Powerful Cloud Based Email Marketing Software to STOP Losing Leads, STOP Paying Heavy Monthly Fees and Generate More Leads,
Get Better Delivery, More Opens and Clicks completely hassle free...