In one first-quarter ad, a humorous installment in Bud Light’s medieval-themed “Dilly Dilly” campaign, the recurring king character embarks on a journey to deliver a shipment of misdelivered corn syrup to its correct address. He stops first at the Miller Lite castle, which had already received its corn syrup, and later at the Coors Light castle, where the king is pleased to get his missing supply.
“To be clear, we brew Coors Light with corn syrup,” said the Coors Light king in the ad. Bud Light returned to the theme in ads in the third and fourth quarter. The message provoked quick responses on Twitter.
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